I'm a Senior Product Manager at Grow Therapy, which is a mental health marketplace. My focus today is the consumer side of the marketplace: helping clients find, evaluate, and book the right provider. The core product question is how to help someone find the right provider, trust that choice, book care, and stay engaged. That touches search, provider profiles, booking, marketplace ranking, and parts of the broader growth experience.
I've gravitated toward products where the user is making a high-stakes decision in a messy system. I started at Young Alfred, an insurance startup. Insurance is a strange product. Everyone needs it. Almost no one understands it. Most people only learn whether they made the right choice when something goes wrong. That taught me to like products where the user problem is simple on the surface and messy underneath.
At Grow, the stakes are even higher: people are looking for mental healthcare, and the product has to balance client intent, provider supply, insurance, availability, trust, and quality of match.
My strength is breaking that kind of system apart. I'm technical, with a CS and philosophy background, but the sharper point is how I use structure: breaking a vague metric into its component parts, figuring out what is actually driving behavior, and finding where product can actually move behavior.
The work looks like a marketplace funnel. The real problem is a decision system.
A recent example is Marketplace Experience at Grow. I came into an area with unclear ownership and many moving pieces: search, profiles, filters, booking, SEO, ranking, and growth work. I helped reset the roadmap around the client journey and shipped a series of measurable improvements. We drove roughly 45% cumulative intake conversion wins. That came from search and profile IA, filter improvements, booking error fixes, and ranking changes.